Hosted by the Capitol360 Innovation Center, Capitol Royale is a creativity and innovation marathon to be held at the historic Capitol Records Tower in the heart of Hollywood.

The event features a hackathon, a partner expo, startup demos, guest speakers, a gaming activation, artist performances, and other activities at the intersection of music, technology, and culture.

Music Hackathon

On the back of the first ever major label-sponsored hackathon in June 2018, the Capitol360 Innovation Center is hosting a second challenge to incubate products and services that reimagine music consumption and discovery.

Participating software developers will have access to:

  • Catalog of 40,000 Universal Music Group and Universal Music Publishing Group pre-cleared audio streaming tracks

  • Never before-seen, original content and archival assets

  • Office hours with artists & the creative community

  • Mentorship from veteran industry leaders and Universal Music Group’s technology partners

  • Access to APIs from our hackathon partners soon to be announced



Capitol Royale features curated, one-on-one pitch sessions between selected startups and corporate venture capital and innovation executives from participating companies to discuss potential customer relationships, strategic partnerships and, if appropriate, investment opportunities.

Startups must apply, and one-on-one pitch sessions are scheduled based upon mutual interest. Most selected startups will be paired with multiple corporations for a one-on-one pitch. Participation and conference registration is completely free for selected startups, and all startup track applicants will receive complimentary conference registration.

This ticket includes full access to lunch, happy hour and all conference programming.

Interested in learning more? Read answers to some frequently asked questions.

Live Gaming Activation

Capitol Royale live-streamed Twitch for the duration of the conference.

StreamItForward (Powered by Twitch) is a charity gaming marathon that benefits’s I.Am.Angel Foundation. The event featured some of the brightest stars in both music and gaming for 24 hours starting 9pm Dec 1st and ending at 9pm Dec 2nd. Watch a recap of the stream at Proceeds went towards the creation of STEM and robotics programs for youth in East Los Angeles.

360 Stage





Celebration of the gBETA Musictech’s (a joint partnership between nationally ranked accelerator gener8tor and Capitol Music Group) inaugural class of startups focused on music technology. Learn more about gBETA Musictech here.


Demo Fair and Finalist Pitches for Hackathon participants

The conference highlights innovations disrupting the music industry, the leaders making such innovations possible and how new technologies will reinvent the industry. Including a partner expo, mentor fair, Startup Garden, demo fair, talks, and panels with special guests from music and tech.